Made famous by Umberto Eco’s book Travels in Hyperreality, this term refers to the condition of modern living as theorized by the French postmodernist philosopher Jean Baudrillard. In brief, the hyperreal exists when imitations or representations become more ‘real’ than their originals, as when we prefer a sound recording to the original, or would rather see a film of the Grand Canyon than the Canyon itself. Disneyland is the most-discussed example of the hyperreal as it represents a perfect America (or jungle cruise, haunted house, or waterboat tour through scenes of Caribbean piracy) which is ‘better’ than the real life it supposedly copies. In Britain, the simulation environments of theme parks such as Camelot, or indeed the whole representation and marketing of Shakespeare in the tourist industry at Stratford, represents this production, acceleration and circulation of idealized signs and kitsch products for consumers to purchase in mock-real but distinctly authentic surroundings.
   Increasingly, Euroamericans live in a world suffused with copies: simulations, recordings, prints, videos and so on. This is to the extent that we sometimes confuse the ‘live’ with the ‘prerecorded’ (and so try to rewind a television programme we mistakenly think we are watching on video) or prefer the artificial to the natural (phone someone in the hope that their answerphone will take the call). Ultimately, the hyperreal will have triumphed when we all prefer artificial human beings to real people (remember that Disneyland attractions use automatons and not actors).
   See also: postmodernist theory

Encyclopedia of contemporary British culture . . 2014.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Hyperreality — In semiotics and postmodern philosophy, the term hyperreality characterizes the inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern cultures. Hyperreality is a means to characterise… …   Wikipedia

  • Hyperreality (art) — As a relatively new school of painting, hyperrealism is a recognized outgrowth of the school of photorealism. Through convincing photographic imagery, hyperrealist painters routinely create a two dimensional simulation of a three dimensional… …   Wikipedia

  • hyperreality — noun a) The state or condition of being hyperreal. b) The inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern cultures. See Also: hyperrealist …   Wiktionary

  • hyperreality — hy·per·reality …   English syllables

  • hyperreality — ˌ noun : the state of being hyperreal ; also : a hyperreal quality …   Useful english dictionary

  • ГИПЕРРЕАЛЬНОСТЬ — (HYPERREALITY) Термин, использованный Ж. Бодрийаром при описании распространения рекламной культуры, особенно в Соединенных Штатах, где образы и знаки стали заменять или вытеснять реальность; применяется, как правило, с целью критики массового… …   Социологический словарь

  • Postmodern literature — The term Postmodern literature is used to describe certain tendencies in post World War II literature. It is both a continuation of the experimentation championed by writers of the modernist period (relying heavily, for example, on fragmentation …   Wikipedia

  • Mega City (The Matrix) — Mega City is an enormous virtual megacity in which the inhabitants of the Matrix live their lives in the Matrix series. The City is a conglomeration of many cities, fused into one large city with a gigantic downtown and an impressive skyline.… …   Wikipedia

  • Faith in Fakes — Il costume di casa ( Faith In Fakes ) was originally an essay written in 1975 by the Italian semiotician Umberto Eco, about America s obsession with simulacra and counterfeit reality [http://www.themodernword.com/eco/eco faq.html] , later… …   Wikipedia

  • Jean Baudrillard — Infobox Philosopher region = Western Philosophy era = 20th / 21st century philosophy color = #B0C4DE image caption = name = Jean Baudrillard birth = Birth date|1929|7|29 flagicon|FRA|size=14px Reims, France death = Death date and… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”